[sbz@devbox ~]$ whois `host -t A pkg.freebsd.org|sed -n 's/.* has address \(.*\)/\1/p'`| grep -i '\(country\|^org.*name\)'
country:        GB
org-name:       Bytemark Limited
[sbz@devbox ~]$ traceroute pkg.freebsd.org
traceroute to pkgmir.geo.freebsd.org (213.138.116.73), 64 hops max, 40 byte packets
 1  62-210-142-1.rev.poneytelecom.eu (62.210.142.1)  1.132 ms  0.815 ms  0.645 ms
 2  a9k1-45x-s31-2.dc3.poneytelecom.eu (195.154.1.42)  0.496 ms  0.502 ms  0.343 ms
 3  51.158.1.24 (51.158.1.24)  0.504 ms
    51.158.1.26 (51.158.1.26)  0.805 ms  0.650 ms
 4  zayo.par.franceix.net (37.49.237.180)  0.658 ms  0.661 ms  0.646 ms
 5  ae1.cs1.cdg11.fr.eth.zayo.com (64.125.29.94)  6.800 ms  6.814 ms  6.798 ms
 6  ae0.cs1.cdg12.fr.eth.zayo.com (64.125.29.84)  6.785 ms  6.800 ms  6.798 ms
 7  * * *
 8  ae27.mpr2.lhr2.uk.zip.zayo.com (64.125.30.237)  7.323 ms  6.953 ms  6.948 ms
 9  ae11.mpr1.lhr15.uk.zip.zayo.com (64.125.30.53)  6.799 ms  6.968 ms  7.112 ms
10  94.31.48.86.IPYX-107159-910-ZYO.zip.zayo.com (94.31.48.86)  7.704 ms  7.408 ms  7.406 ms
11  bytemark.asr1.thn.as20860.net (130.180.202.57)  12.514 ms  12.365 ms  12.353 ms
12  po1.ar2.dc1.yo26.yrk.bytemark.co.uk (91.223.58.33)  12.208 ms  12.212 ms  12.198 ms
13  213.138.116.46 (213.138.116.46)  11.902 ms  11.902 ms  11.898 ms
14  pkg0.bme.FreeBSD.org (213.138.116.73)  11.898 ms  12.049 ms  12.050 ms