Part of the success of FreeBSD is due to people advocating its use to the friends, colleagues, and employers.
This page provides links to more information to help you do this.
FreeBSD Advocacy <FreeBSD-Addvocacy@FreeBSD.ORG>
Describes and rebuts some of the myths that surround the *BSD projects.
Jordan Hubbard's response to the infamous Halloween memo, posted to the FreeBSD-Advocacy mailing list (and republished with his permission).
Contains many links to articles that have appeared which mention FreeBSD.